PIM AND B2B PORTAL FOR BIKE AND PARTS DISTRIBUTORS
Effortless data flow from start to finish


Create one place for all your product data and processes with the NOCA portal to solve the “shit-in-shit-out” problem. Save time, improve data quality and drive revenues.
A single source of truth for product data that powers your business where:
- data only needs to be created and updated once across the entire organisation
- everyone can find the data they need, when they need it - without back-and-forth, delay or uncertainty if it is up-to-date
- automated processes do the heavy lifting so that people can concentrate on value-creating tasks
The industry's most innovative companies already run on NOCA






Every team needs product data for their daily operations
Product
Select the right portfolio. Create, manage and update technical specifications, descriptions, and attributes. Prepare product data for other teams.
Sales
Provide customers with complete, accurate and up-to-date product data in a consistent format to bring products to market and speed up revenue cycles.
Marketing
Enrich, synchronise, distribute and update product data across all marketing channels to ensure positive customer experience and drive revenues.
Service
Help customers to identify and order the right spare parts and accessories, resolve warranty claims and recalls, and answer all questions around product lines.
Product data is often managed manually across different teams and locations...
Excel sheet chaos
Data stuck in descriptions
Data lives in silos
Copy-paste errors
Inconsistent naming
Data lost in emails and PDFs
...leading to operational inefficiency, high costs and missed revenue
Waste of time
Delays in go-to-market
Outdated price lists
Wrong customer order
Inconsistent website data
Delays in customer service
This sounds like your experience?
Talk to our team to evaluate how the NOCA portal can solve these challenges in your context.
Manage the entire product data lifecycle in one solution with the NOCA portal
Step 1: Supplier portal and/or AI data mapper for data ingestion
- Invite suppliers to upload and update data through the NOCA portal to receive product information in a standardised format
- Receive component and bike data including descriptions, attributes, article numbers, images, documents and prices
- Transform product data into a harmonised data structure for upload with the help of AI
Step 2: Product database for every team
- Centralised single source of truth for all bikes and/or parts in a harmonised data structure
- All relevant data in one place: attributes, numbers, images, documents, and prices without a media break, lost data or duplicates
- Detailed filter and search functions, model and variation logic and bulk edits for efficient data creation and updates



Step 3: Channel management for marketing teams
- Translate and synchronise product data across marketing channels like websites and webshops
- Compare channels side by side to ensure consistent and aligned communication
- Connect marketing channels to your single source of truth via API and automate updates across channels with automated workflows
- Transform data into industry standards such as BIDEX, DST or Bike Matrix to save hours of tedious manual work
Step 4: B2B Portal for sales teams
- Create category, market, model year, spare part or customer-specific catalogues that cover complex pricing structures across markets
- Share digital catalogues with retailers, online platforms and OEM customers to provide them with on-demand-access to up-to-date data and speed up time to market
- Automate catalogue updates through the direct link to your internal single source of truth and automated workflows
- Keep full control of the data you share and who can access it
How the NOCA portal powers your business
From a Single Source of Truth to process automation, cost savings, and revenue growth.
One database for all teams
Industry-specific data structure
Seamless data flow
Automated processes
Cost and time savings
Better customer service
More reliable data
Industry data standards
From chaos to clarity
Find out how NOCA can help save time and money with efficient product data management.
How can bicycle and component distributors use the NOCA portal?
The NOCA portal serves distributors as an industry-specific PIM system to ensure seamless processes and product data flow across the entire organisation. This includes a single source of truth for all product data as well as automated channel management to synchronise information across all marketing channels.
In addition, the NOCA portal can be used as a B2B portal that is directly connected to the internal single source of truth, ensuring that retailers, OEM customers and online platforms always have access to the most accurate and up-to-date product data to drive sales.
What is a PIM system?
A PIM system enables product data management for commercial teams, who enrich, synchronise and distribute product data across marketing and sales channels.
By connecting a PIM solution with a B2B portal, the NOCA portal ensures that product data not only flows through the entire organisation, but can be provided for external stakeholders without media breaks or the need to build additional interfaces.
What data can distributors manage in NOCA?
You can manage a wide range of data and processes, including:
Data:
- Components, bikes and all kinds of cycling products
- Technical specifications, images, and documents
- Descriptions for marketing channels in multiple languages
- Complex pricing models
Processes:
- Product data management (import, enrichment, completion) across product, procurement, marketing, and sales
- Data completion checks
- Channel management across marketing platforms and languages
- Digital catalogues for B2B sharing
- Workflow automation
Is NOCA a platform?
Partly. The NOCA portal can be used as a B2B supplier and/or customer portal, where you can receive/provide product data on-demand and always up-to-date from suppliers/to B2B customers. However, unlike most platforms, you have full control over who can access which data and there are additional governance layers for individual prices as well as documents.
The NOCA portal is a platform in the sense that you can share data with third parties and receive data from them, but first and foremost it can help you efficiently manage product data inside your company.
How does NOCA compare to general PIM solutions?
The NOCA portal has been specifically developed for the needs of the cycling industry:
- It comes with a harmonised data structure. This means each component category already has a set of attributes assigned to cover all relevant technical specifications. Instead of having to develop a taxonomy yourself, or loosing attributes in lengthy description fields, NOCA ensures each data point is in its dedicated field to enable filter, search and automation. This also greatly speeds up the implementation process to improve return on investment.
- Logic and processes have been developed with the industry in mind.
- The NOCA portal is automatically interoperable with existing industry data standards like BIDEX, DST and Bike Matrix to reduce manual data transformation work.
- Finally, the NOCA portal enables seamless data exchange with other stakeholders in the supply chain, so that the industry benefits from each new user.
How can I implement NOCA?
Implementation typically follows these steps:
- Demo call to explore use cases and current challenges
- Deep dive to understand your current processes
- Testing phase — we offer multiple ways to test the NOCA portal for yourself
- Decision and implementation start
Does NOCA integrate with ERP systems?
Yes. NOCA integrates with your existing IT landscape, provided your ERP or other systems have an open, well-documented API.
Should I implement NOCA if I already have a B2B portal?
That depends on the functionality and setup of your current B2B system and which challenges you are looking to solve.
For example: If you handle product data manually across different Excel sheets in your organisation (even if you have an ERP system) and have to copy-paste data into your B2B portal, NOCA can become the product data brain that feeds all systems and processes.
How can data be migrated into NOCA?
There are several ways to add or migrate data:
- Bulk CSV uploads using NOCA templates for parts and BOMs
- Bulk uploads of images and documents
- Manual creation of parts or BOMs directly in the portal in an easy to follow interface
- AI-assisted upload to automatically harmonise and structure imported data
- API connection to other (leading) systems
- Digital catalogues with product data directly from the supplier
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