PIM AND B2B PORTAL FOR BIKE COMPONENT BRANDS AND MANUFACTURERS
Product data that powers your business
Create one place for all your product data and processes with the NOCA portal to solve the “shit-in-shit-out” problem. Save time, improve data quality and drive revenues.
A single source of truth for product data that powers your business where:
- data only needs to be created and updated once across the entire organisation
- everyone can find the data they need, when they need it - without back-and-forth, delay or uncertainty about whether it is up-to-date
- automated processes do the heavy lifting so that people can concentrate on value-creating tasks
The industry's most innovative companies already run on NOCA






Every team needs product data for their daily operations
Product
Create, manage and update technical specifications, drawings and attributes in close cooperation with sales teams and customers.
Sales
Provide customers with complete, accurate and up-to-date product data in a consistent format to bring products to market and speed up revenue cycles.
Marketing
Enrich, synchronise, distribute and update product data across all marketing channels to ensure positive customer experience and drive revenues.
Service
Help customers to identify and order the right spare parts and accessories, resolve warranty claims and recalls, and answer all questions around product lines.
Product data is often managed manually across different teams and locations...
Excel sheet chaos
Data stuck in descriptions
Data lives in silos
Copy-paste errors
Inconsistent naming
Data lost in emails and PDFs
Version confusion
No governance or traceability
...leading to operational inefficiency, high costs and missed revenue
Missed margins
Wrong parts purchased
Production stop
Delayed launch
Outdated price lists
Inconsistent website data
OEMs choose another brand
Wrong spare parts ordered
This sounds like your experience?
Talk to our team to evaluate how the NOCA portal can solve these challenges in your context.
Manage the entire product data lifecycle in one solution with the NOCA portal
Step 1: Product database for every team
- Centralised single source of truth for all OEM, AM and spare parts in a harmonised data structure
- All relevant data in one place: attributes, numbers, images, documents, and prices without a media break, lost data or duplicates
- Detailed filter and search functions, model and variation logic and bulk edits for efficient data creation and updates
Step 2: B2B Portal for sales teams
- Create category, market, model year, spare part or customer-specific catalogues that cover complex pricing structures across markets
- Share digital catalogues with OEM customers, assemblers, retailers, distributors and platforms, to provide them with on-demand-access to up-to-date data and speed up time to market
- Automate catalogue updates through the direct link to your internal single source of truth and automated workflows
- Keep full control of the data you share and who can access it
Step 3: Channel management for marketing teams
- Translate and synchronise product data across marketing channels like websites and webshops
- Compare channels side by side to ensure consistent and aligned communication
- Connect marketing channels to your single source of truth via API and automate updates across channels with automated workflows
- Transform data into industry standards such as BIDEX, DST or Bike Matrix to save hours of tedious manual work
How the NOCA portal powers your business
From a Single Source of Truth to process automation, cost savings, and revenue growth.
One database for all teams
Industry-specific data structure
Seamless data flow
Automated processes
Cost and time savings
Better customer service
More reliable data
Industry data standards
From chaos to clarity
Find out how NOCA can help save time and money with efficient product data management.
How can component suppliers use the NOCA portal?
The NOCA portal serves parts manufacturers as an industry-specific PIM system to ensure seamless processes and product data flow across the entire organisation. This includes a single source of truth for all component data as well as automated channel management to synchronise product data across all marketing channels.
In addition, the NOCA portal can be used as a B2B portal that is directly connected to the internal single source of truth, ensuring that OEM customers, retailers, distributors and online platforms always have access to the most accurate and up-to-date product data to drive sales.
What is a PIM system?
A PIM system enables product data management for commercial teams, who enrich, synchronise and distribute product data across marketing and sales channels.
By connecting a PIM solution with a B2B portal, the NOCA portal ensures that product data not only flows through the entire organisation, but can be provided for external stakeholders without media breaks or the need to build additional interfaces.
What data can component manufacturers manage in NOCA?
You can manage a wide range of data and processes, including:
Data:
- Technical specifications, images, and documents
- Multiple article numbers, versions, and markets
- Descriptions for marketing channels and languages
- Complex pricing models (default and customer-specific)
Processes:
- Product data management (import, enrichment, completion) across product, procurement, marketing, and sales
- Data quality checks and completion
- Channel management across marketing platforms and languages
- Digital catalogues for B2B sharing
- Workflow automation
Is NOCA a platform?
Partly. The NOCA portal can be used as a B2B platform, where you can provide product data on-demand and always up-to-date to OEM customers, retailers, distributors and online platforms. However, unlike most platforms, you have full control over who can access which data and there are additional governance layers for individual prices as well as documents.
The NOCA portal is a platform in the sense that you can share data with third parties, but first and foremost it can help you efficiently manage product data inside your company.
How does NOCA compare to general PIM solutions?
The NOCA portal has been specifically developed for the needs of the cycling industry:
- It comes with a harmonised data structure. This means each component category already has a set of attributes assigned to cover all relevant technical specifications. Instead of having to develop a taxonomy yourself, or loosing attributes in lengthy description fields, NOCA ensures each data point is in its dedicated field to enable filter, search and automation. This also greatly speeds up the implementation process to improve return on investment.
- Logic and processes have been developed with the industry in mind. For example, the B2B portal and its digital catalogues have been developed in a way that enables close collaboration and data exchange, as well as variation management necessary to serve OEM customers.
- The NOCA portal is automatically interoperable with existing industry data standards like BIDEX, DST and Bike Matrix to reduce manual data transformation work.
- Finally, the NOCA portal enables seamless data exchange with other stakeholders in the supply chain, so that the industry benefits from each new user.
How can I implement NOCA?
Implementation typically follows these steps:
- Demo call to explore use cases and current challenges
- Deep dive to understand your current processes
- Testing phase — we offer multiple ways to test the NOCA portal for yourself
- Decision and implementation start
Does NOCA integrate with ERP systems?
Yes. NOCA integrates with your existing IT landscape, provided your ERP or other systems have an open, well-documented API.
Should I implement NOCA if I already have a B2B portal?
That depends on the functionality and setup of your current B2B system and which challenges you are looking to solve.
For example: If you handle product data manually across different Excel sheets in your organisation (even if you have an ERP system) and have to copy-paste data into your B2B portal, NOCA can become the product data brain that feeds all systems and processes.
Should I implement NOCA if I already have a PIM system?
If the current PIM system does not cover the functions of a B2B portal, the introduction of the NOCA portal can still generate significant added value. Through a B2B portal, OEM customers, retailers, distributors and online platforms can access the latest product data from the PIM to bring products to market faster.
How can data be migrated into NOCA?
There are several ways to add or migrate data:
- Bulk CSV uploads using NOCA templates for articles
- Bulk uploads of images and documents
- Manual creation of articles directly in the portal in an easy to follow interface
- AI-assisted upload to automatically harmonise and structure imported data
- API connection to other (leading) systems
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