Build your company brain for product data

NOCA is a product data management solution for the cycling industry.

The NOCA portal helps component suppliers, assemblers, OEM bike brands and distributors to build an internal single source of truth for all component, BOM, and bike data — enabling consistent, accurate, and up-to-date information across the entire organization.

Key capabilities include:

• Industry-specific data structure
• Single source of truth for components, BOMs and bikes
• BOM development for bike manufacturers and assemblers
• Content management across marketing and sales channels
• Process automation and workflow management
• Data governance and validation
• B2B customer portal

Partly — and more importantly, it’s an internal data management system. All product data is maintained centrally to ensure every team works with structured, complete, and current information.
Sales teams can then use NOCA’s digital catalogues to share selected data with B2B customers.

For example:

• Component suppliers can create customized online catalogues for OEM and AM customers to accelerate speccing, ensure up-to-date product information, reduce communication effort, and maintain brand consistency.
• Bike brands can share component-to-bike mappings with suppliers to improve service, maintenance, and rider support.
• Bike brands and assemblers can collaborate seamlessly on BOM development to minimize errors, prevent production issues, and eliminate manual Excel-based data work.
• Bike and component brands can share their product portfolios with retailers and distributors to speed up time to market, provide accurate spare parts lists, and ensure consistent brand presentation.
• Similarly, distributors can do the same with retailers and online platforms.

You can manage a wide range of data and processes, including:

Data:

• Technical specifications, images, and documents
• Article numbers, versions, and markets
• Descriptions for marketing channels and languages
• Complex pricing models (default and customer-specific)

Processes:

• Product data management (import, enrichment, completion) across product, procurement, marketing, and sales
• Data completion checks
• BOM management: add/delete components, track weight and cost, manage currencies, run logic checks, handle spare parts
• Automated generation of marketing specs and spare parts lists
• Channel management across marketing platforms and languages
• Digital catalogues for B2B sharing
• Transformation of product data into industry standards such as BIDEX or DST
• Workflow automation

NOCA is designed for the entire cycling industry, including:

• Component suppliers: Manage your full portfolio in one place, enrich and synchronise product data across marketing channels to ensure brand consistency, and create digital catalogues for OEM and aftermarket customers.
• Assemblers: Develop a supplier portal and/or harmonise supplier data, handle BOMs internally and in collaboration with customers, maintain a single source of truth, and use a digital customer portal.
• Bike brands: Build a supplier portal, develop BOMs, collaborate with assemblers, centralise all data for bikes and components, manage spare parts, and maintain brand consistency.
• Distributors: Automate data ingestion and harmonisation for all brands, and manage data consistency across channels.
• Online shops: Automate product data ingestion and synchronization to keep listings accurate and current.

• The NOCA portal has been specifically developed for the needs of the cycling industry:

  • It comes with a harmonised data structure. This means each component category already has a set of attributes assigned to cover all relevant technical specifications. Instead of having to develop a taxonomy yourself, or losing attributes in lengthy description fields, NOCA ensures each data point is in its dedicated field to enable filter, search and automation. This also greatly speeds up the implementation process to improve return on investment.
  • Logic and processes are designed with the industry in mind. This is most visible in the BOM development feature, where margins can be tracked, forecasts assigned and different assemblers managed.
  • The NOCA portal is automatically interoperable with existing industry data standards like BIDEX, DST and Bike Matrix to reduce manual data transformation work.
  • Finally, the NOCA portal enables seamless data exchange with other stakeholders in the supply chain, so that the industry benefits from each new user.

• BIDEX defines a standardised data format for sharing bike marketing specs with retailers.
  NOCA, on the other hand, is a process management system for suppliers, assemblers, and bike brands — built to manage product data internally and automate workflows.

  NOCA also offers a BIDEX export feature to simplify data transformation and save time.

  Here you can learn more about how BIDEX works and how you can use NOCA to meet the standard.

• Like BIDEX, DST defines a standardised data format for sharing bike and component marketing specs with retailers.

  NOCA, on the other hand, is a process management system for suppliers, assemblers, bike brands and distributors — built to manage product data internally and automate workflows.

  NOCA also offers a DST export feature to simplify data transformation and save time.

  Here you can learn more about how DST works and how you can use NOCA to meet the standard.

• Veloconnect is an open API standard for data exchange between suppliers, brands, and retailers. Users can opt to integrate veloconnect into their NOCA portal to send product data directly to retailers — or alternatively, share information via NOCA’s digital catalogues.

• BikeMatrix helps riders find compatible spare parts by integrating with online shops and retailers. With NOCA, users can easily share structured data (bike and component specs) with BikeMatrix through the NOCA portal — ensuring bike riders always find the correct components.

  Here you can learn more about how Bike Matrix and NOCA can work together.

• Your data is always managed internally first. You control exactly what is shared and with whom.

  • Share data 1:1 or 1:many through digital catalogues
  • Maintain full governance and visibility
  • Decide which documents are internal and which ones need to be shared
  • Manage pricing permissions per customer
  • Configure complex, customer-specific pricing structures

• Implementation typically follows these steps:

  1. Demo call to explore use cases
  2. Deep dive to understand your current processes
  3. Testing phase — we offer test accounts, workshops, a short onboarding project or more extensive POC tailored to your needs
  4. Offer, decision and implementation start

• Yes. NOCA integrates with your existing IT landscape, provided your ERP or other systems have an open, well-documented API.

• That depends on the functionality and setup of your PIM system and which challenges you are looking to solve.

  Standard PIM systems often cover marketing requirements to manage content across different channels. However, you still need to ensure data flows from product and procurement to marketing and sales into your PIM system.

  As an assembler or bike brand, you can still implement NOCA as a PLM system for your PM teams, and connect it to your existing PIM system. This way, data management during the BOM development is as easy as possible so PMs can focus on building awesome bikes, rather than updating Excel sheets. If you want to fix your data at the root, starting here could be a great first step.

  As a component supplier or distributor, you can benefit from the B2B portal functionality and ensure that the data in your PIM is correctly shared and governed with your OEM and AM customers.

• There are several ways to add or migrate data:

  • Bulk CSV uploads
  • Bulk uploads of images and documents
  • Manual creation directly in the portal in an easy to follow interface
  • AI-assisted upload to automatically harmonise and structure imported data
  • API connection to other (leading) systems
  • Digital catalogues with product data directly from the supplier