Product data that doesn't suck

NOCA is a product data management solution for the cycling industry.
The NOCA portal helps users to build an internal single source of truth for all component, BOM, and bike data — enabling consistent, accurate, and up-to-date information across your organization.

Key capabilities include:

• Industry-specific data structure for the cycling ecosystem
• Process automation and workflow management
• Data governance and validation
• Centralised sharing of product data with customers and across marketing and sales channels
• BOM development and feasibility checks for bike brands and assemblers

Yes — but more importantly, it’s an internal data management system. All product data is maintained centrally to ensure every team works with structured, complete, and current information.
Sales teams can then use NOCA’s digital catalogues to share selected data with B2B customers.

For example:

• Component suppliers can create customized online catalogues for OEM and AM customers to accelerate speccing, ensure up-to-date product information, reduce communication effort, and maintain brand consistency.
• Bike brands can share component-to-bike mappings with suppliers to improve service, maintenance, and rider support.
• Bike brands and assemblers can collaborate seamlessly on BOM development to minimize errors, prevent production issues, and eliminate manual Excel-based data work.
• Bike brands can share their product portfolios with retailers to speed up time to market, provide accurate spare parts lists, and ensure consistent brand presentation.

You can manage a wide range of data and processes, including:

Data:

• Technical specifications, images, and documents
• Multiple article numbers, versions, and markets
• Descriptions for marketing channels and languages
• Complex pricing models (default and customer-specific)

Processes:

• Product data management (import, enrichment, completion) across product, procurement, marketing, and sales
• Data quality checks and completion
• BOM management: add/delete components, track weight and cost, manage currencies, run logic checks, handle spare parts
• Automated generation of marketing specs and spare parts lists
• Channel management across marketing platforms and languages
• Digital catalogues for B2B sharing
• Workflow automation

NOCA is designed for the entire cycling industry, including:

• Component suppliers: Manage your full portfolio in one place, ensure brand consistency, and create digital catalogues for OEM and aftermarket customers.
• Assemblers: Handle BOMs internally and with customers, maintain a single source of truth, and use a digital customer portal.
• Bike brands: Develop BOMs, collaborate with assemblers, centralise all data for bikes and components, manage spare parts, and maintain brand consistency.
• Distributors: Automate data ingestion and harmonisation for all brands, and manage data consistency across channels.
• Online shops: Automate product data ingestion and synchronization to keep listings accurate and current.

NOCA includes all standard PIM functionalities, plus:

• A cycling-specific data structure that ensures consistent terminology and simplifies search, filtering, and implementation
• A data platform that extends beyond internal management — enabling digital customer experiences and reducing manual work for sales and support
• For bike brands and assemblers: a digital BOM builder (drag & drop) that streamlines product creation, strengthens data consistency, and connects engineering with planning, marketing and sales

BIDEX defines a standardised data format for sharing bike marketing specs with retailers.
NOCA, on the other hand, is a process management system for suppliers, assemblers, and bike brands — built to manage product data internally and automate workflows.

NOCA also offers a BIDEX export feature to simplify data transformation and save time.

Veloconnect is an open API standard for data exchange between suppliers, brands, and retailers. Users can opt to integrate veloconnect into their NOCA portal to send product data directly to retailers — or alternatively, share information via NOCA’s digital catalogues.

BikeMatrix helps riders find compatible spare parts by integrating with online shops and retailers. With NOCA, users can easily share structured data (bike and component specs) to BikeMatrix through the NOCA portal — ensuring bike riders always find the correct components.

Your data is always managed internally first. You control exactly what is shared and with whom.

• Share data 1:1 or 1:many through digital catalogues
• Maintain full governance and visibility
• Manage pricing and document permissions per customer
• Configure complex, customer-specific pricing structures

Implementation typically follows these steps:

1. Demo call to explore use cases
2. Deep dive to understand your current processes
3. Testing phase — we offer test accounts, workshops, a short onboarding project or more extensive POC tailored to your needs
4. Decision and implementation start

Yes. NOCA integrates with your existing IT landscape, provided your ERP or other systems have an open, well-documented API.

That depends on the functionality and setup of your PIM system and which challenges you are looking to solve.

• For component suppliers: if you are already using a PIM system to manage your portfolio, you can implement NOCA as a sales solution and digital customer portal. This way your current PIM system ensures that mainly aftermarket data is distributed to the right channels (e.g. website, webshop), while NOCA streamlines communication and data sharing and collaboration with your OEM customers. In the longrun, NOCA could replace your PIM to create even greater process automation and cost savings.
• For bike brands: Standard PIM systems often cover marketing requirements to manage content across different channels. With NOCA, you can not only ensure that content creation is streamlined and automated from product to marketing. With NOCA, product teams gain a tool that makes data management during the BOM development as easy as possible so that they can focus on building awesome bikes, rather than updating excel sheets. In addition, data can easily flow from product

There are several ways to add or migrate data:

• Bulk CSV uploads using NOCA templates for parts and BOMs
• Bulk uploads of images and documents
• Manual creation of parts or BOMs directly in the portal in an easy to follow interface
• AI-assisted upload to automatically harmonise and structure imported data
• API connection to other (leading) systems
• Digital catalogues with product data directly from the supplier